Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
One of the most important aspects to keep in mind about marketing materials is the timing of message or offer. You want your marketing piece to reach your target audience at a time when your product or service is relevant, and when they might be in the market to buy.
A few things to consider when considering the timeliness of your marketing:
• Does your offer include and expiration date? If so, be sure that your message is received in advance so that the offer is still good and the prospect has an opportunity to take advantage.
• Is your product or service seasonal? Be sure to market your company during peak buying times. For example, it would do you no good to advertise for summer cloths in winters or vise versa. Also make maximum use of occassions or events that are close to the society.
• When are you most likely to reach your target audience? When marketing with T.V., Radio, Internet, or email, identify when your customers are tuning in and reach out to them then. Its even advisable to research and then select your time slot. Always select the peak time of viewership for advertising.
• Are your marketing messages automated? Automated marketing via the internet, email, or social media is a real time saver, but be sure that your automation is timed correctly.
Think ahead when planning your marketing strategy. If your marketing piece is time sensitive you need to start preparing in advance. It is important to keep in mind the time span of your advertisement or marketing strategy. Just like there are sales in winter clothing right before the arrival of summer and ends with-in couple of weeks before launching new clothing for summer season. Similarly, make sure you don’t go on bragging about you product r service way before or ahead of time. The timing must be accurate enough to generate maximum revenue.