Crowdsourcing is the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call. Put in laymen’s terms, it’s the idea of taking a job you need done and making it available for anyone who wants to just show up and do it – preferably for free.
The king of crowdsourcing is Wikipedia. They’ve built their huge online encyclopedia by letting anyone and everyone write the entries and they’ve managed to avoid paying for it.
The most common scenario for a crowdsource project starts with a company with a problem. The company posts the problem on a crowdsourcing platform and requests solutions from the widely distributed Web community. Users upload solutions and the crowd votes on the best idea or project.
Engaging your fans is the fundamental aim of crowdsourcing. There are many brands locally which adapted crowedsourcing as a marketing tool and have been immensely successful.
One such event that we launched for one of our clients was “Make the Ad” competition. We asked our fans to make an electronic ad about one of our product. We announced attractive gifts for winners and runner ups. That worked really well as a marketing tool for our clients and we received numerous ads. In order to indulge with fans further we asked our fans to vote for top 8 ads. Again, the voting lead to engaging fans who themselves were not directly related to the competition. This activity was extended till more than a month which gained us thousands of fans and also generated lively interaction.
Lipton Calls Students To Action With Lipton Talent Hunt:
Starting in October 2010, Lipton rolled out a Talent Hunt running a competition on multiple university grounds, with a task to build a facebook fan page consistent with Lipton’s tagline. With competing teams chosen from 7 leading business universities, the registration process accepted all the business plans submitted within the allocated budget for executing a social media campaign within 3 weeks.
It instantly became a hit due its specific target market i.e the educational institutes and also the highest number of social media users.
KFC Ad War:
Students were invited to make an electronic ad of KFC and get a chance of winning 50,000 Rps cash. The campaign was promoted on Facebook page and groups. This became a huge success as the student life does comprises of eating out with friends and having fun hence KFC hit a bulls eye by selecting the best target audience. Their idea of crowd sourcing worked really well for them.
‘Ufone’ launched it self with the help of crowd sourcing. Announcements were made through electronic as well as print media asking the audience to suggest a name for the brand and hence the name “Ufone” was chosen after getting maximum number of votes from audience. This activity gained the brand alot of customers even before being launched .
The crowdsourcing possibilities have increased over the last two decades as web applications have improved. It has become very easier to access your clients directly and get a feedback in a minimum span of time. Thanks to social media, it’s become easier to to ask your customers to contribute to product development or collaborate on other creative endeavors. Not only is it doable, it’s been done, and with great success, by major brands. It not only builds a strong relationship between consumers and the products but makes the consumer feel like a part of the brand as well.
Hence, you can very easily out source your competitors by rightly